MARKETING & STRATEGIC PLANNING

Bob Erdmann's planning has helped countless small and large publishers move on to success in a "commonsense" and organized fashion along a methodical road of manageable achievement.

Here's a sample Table of Contents from a typical Bob Erdmann Marketing Plan:

• The Cycle of a Book
• Overviews of the Book Publishing Market; The Playing Field
• The Strategy
• Basic Marketing Planning
• Author Marketing Data
• Prioritizing
• Positioning Statement
• Marketing Budget
• Packaging and Pricing
• Cover Design
• Publicity
• Mailings
• Distribution
• Fulfillment
• Subsidiary Rights
• Sales Literature
• Other Opportunities
• Dates and Meanings
• Conclusion